I'm a BzzAgent, which means that I get to try things, often for free and then give my honest opinion about whatever the item may be. This is a great opportunity for me because I get to try new things, and a great opportunity for the company who has the item, because they get advertising from someone who has actually tried it, and come on, lets face it, that has more weight behind it, doesn't it? I can tell you about an item that I've heard or read about, but the fact that I've used it and can tell you honestly how it worked for me, and provided I liked it, then you are more likely to try the item for yourself,, right? It's a win-win situation.
BzzAgent calls these opportunities "campaigns" and now people are invited into campaigns based on a score they earn, from 1 to 10, the higher this score is, the more likelihood to be invited into a campaign, along with requirements the company doing the campaign might like to add, like certain ages, people sex, or whatever.
I tried some quality dog food, well my dog did anyways. Before that, I actually did myself try some wonderful coffee, which is now my favorite. So when I saw this listing:
"TAKE THE BZZAGENT SMARTERER TEST
We've worked with Smarterer to develop a test exclusively for BzzAgents. Are you ready for the challenge? Go here to take the Smarterer test for BzzAgents. This exclusive test covers just about every component of what it means to be an Agent. Take it and then go public with your score to show the world what kinda' Agent you are."
I jumped on it. I thought that the questions would reflect things one needs to know to be a good BzzAgent, you know the stuff we learn in BzzTraining. I thought I could prove that I was a good BzzAgent, the kind of agent they want to give campaigns to. Instead it seemed most of the questions were trivia questions about the company or website, which I found I really didn't care about. In fact, I just couldn't seem to get excited about Smarter. I tried. I thought perhaps it might get more interesting later, but alas, it didn't.
Perhaps it's my age? Or maybe it's because I don't feel the need to brag that I know that Dave Balter is the founder and CEO of BzzAgent, Inc., which he founded in 2001 and that it was sold to dunnhumby in 2011. Or maybe it's the fact that at my age, remembering important things are challenging enough, without trying to remember what symbols represented the different levels, the expressions on this or that bee's face (intense, not angry), or which exact order the heading words are on various pages, all information which is now defunct. I would just simply look on the website to see what I want to click on. Perhaps I just don't see anything useful for my particular situation as a disabled person who no longer runs my business (I had to hand the reins over to my husband).
Having said that however, I can see that younger people might enjoy taking these trivia tests and boasting about their scores on Facebook and Twitter, about how well they know about Facebook and Twitter. I've also seen where it's been linked to job searching and it could be useful to show that you know PowerPoint, or Excel. There's even an English for Business which says "This test helps non-native English speakers validate their comprehension and composition in an English-speaking work environment. Questions address common phrases and terminology used to communicate about schedules, deadlines, project outcomes, team responsibilities, and priorities." Again, might be useful for some.
I guess you'll never know how Smarterer you are, unless you try? Here's a link to the featured categories, choose one to take a test about it.
http://smarterer.com/browse/categories
<img src="http://img.bzzagent.com/image/smarterer.jpg?Type=activity&Activity=1691886995&Campaign=0348978528&Uid=1244741&token=7e59d160462f286b605fcd5d5d32ea55" alt=""/>
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